Darkroom is the brainchild of Kody Deretic (The Child in Me) and Kai Higham (Hyperbeam). Together we produce high-quality realistic mockups for creative studios and graphic designers. We collaborated on the naming, visual identity and digital design for the launch of the brand and initial series of mockups.
darkroom.au
darkroom.au
Drawing inspiration from 1970’s film photography, we developed a cinematic, restrained design system. The wordmark, set in FK Screamer with tight tracking, is a bold statement designed to disrupt the mockup landscape. By contrast, the secondary typeface ITC Clearface, is an elegant timepiece of the 70s - helping give the brand a timeless sense of integrity.
The default product texture, a series of uninterrupted white squares, is a nod to analogue contact sheets - further tying the brand to the overarching photography concept. The repetition of the shape alludes to the iterative nature of building mockups out of 3D.
